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Why do companies like Amazon, Apple, Alibaba and Netflix succeed so effectively at engaging their consumers?

They have fully understood and embraced that the “new” marketplace is the Web. They don’t just collect massive amounts of consumer data to analyze, but they also run mathematical models in order to anticipate and predict what their consumers want.

Their operations are continuously improving the loop of data, analysis, hypothesis creation, experimentation, change, and refinement.

Yours should be as well.

Learn how we increased revenue and reduced churn by 10% Read Case Study

Enabling companies to make the best use of their data.

Drive more revenue, expand engagement, optimize marketing and increase consumer/client satisfaction by leveraging user engagement through performance-based analytics and experimental data science.

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The Team

The Data Journey

Turning Data
Into Actions

Before maximizing the effectiveness of your data, you need to understand the 5 stages of the data journey. Your organization may be at any one of these stages, however you will get the highest impact out of stage 5.

Fessex Consulting can help you understand this journey and enable you to turn your data into actions.

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Validate where your data is coming from (APIs, web server logs, transaction DB, POS, eCommerce system, etc.)


save that data in raw format to your data lake (S3, Cassandra, Snowflake, Dynamo, CloudFormation, JSON, CSVs, Parquet, etc.)


Cleanse and curate data to make it easier to manipulate, and store in a more accessible form (Postgres/RedShift, MySQL, SQLServer, Marketing Automation, ESPs, etc.)


create dashboards and reports by connecting your data to a frontend tool (Sigma, Looker, PowerBI, Tableau, etc.)


Create hypotheses and run experiments to build models (Churn, Conversion, pLTV, Cluster Analysis, etc.)


Big Data Infrastructure

Data Lake, CDP, Data Pipeline, Security, Privacy
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Staff Augmentation

Supporting your team with seasoned veterans
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Advanced Analytics

Churn, Conversion, pLTV, Dashboards & Reporting
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Other Problems We Solve

Learn more about how we can help you
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These are companies that have chosen us to help them with their needs


Check out some of our recent videos and articles 

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Case Studies

Case Study – Building a Cloud Based Data Lake

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Case Study – How to Reduce Churn and Increase Revenue

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Roadmap to (Truly) being a data-driven company, Combining Data Science, KPIs and Experimentation

By: Mariano AllevatoMost often companies think they are data driven, however, being data driven is…

Contact us today for a FREE Discovery Call, to learn how we can help you with your next project.


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