Enabling companies to make the best use of their data.

Drive more revenue, expand engagement, optimize marketing and increase consumer/client satisfaction by leveraging user engagement through performance-based analytics and experimental data science.

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Data
Journey

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The Team

Why do companies like Amazon, Apple, Alibaba and Netflix succeed so effectively at engaging their consumers?

They have fully understood and embraced that the “new” marketplace is the Web. They don’t just collect massive amounts of consumer data to analyze, but they also run mathematical models in order to anticipate and predict what their consumers want.

Their operations are continuously improving the loop of data, analysis, hypothesis creation, experimentation, change, and refinement.

Yours should be as well.

Learn how we can help you do this! Schedule a FREE Discovery Call Today

The Data Journey

Turning Data
Into Actions

Before maximizing the effectiveness of your data, you need to understand the 5 stages of the data journey. Your organization may be at any one of these stages, however you will get the highest impact out of stage 5.

Fessex Consulting can help you understand this journey and enable you to turn your data into actions.

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1

IDENTIFY

Validate where your data is coming from (APIs, web server logs, transaction DB, POS, eCommerce system, etc.)
2

EXTRACT

save that data in raw format to your data lake (S3, Cassandra, Snowflake, Dynamo, CloudFormation, JSON, CSVs, Parquet, etc.)
3

ORGANIZE

Cleanse and curate data to make it easier to manipulate, and store in a more accessible form (Postgres/RedShift, MySQL, SQLServer, Marketing Automation, ESPs, etc.)
4

VISUALIZE

create dashboards and reports by connecting your data to a frontend tool (Sigma, Looker, PowerBI, Tableau, etc.)
5

EXPERIMENT & REFINE

Create hypotheses and run experiments to build models (Churn, Conversion, pLTV, Cluster Analysis, etc.)

Our
Services

Big Data Infrastructure

Data Lake, CDP, Data Pipeline, Security, Privacy

Staff Augmentation

Supporting your team with seasoned veterans

Advanced Analytics

Churn, Conversion, pLTV, Dashboards & Reporting

Other Problems We Solve

Learn more about how we can help you

Clients

These are companies that have chosen us to help them with their needs

Resources

Check out some of our recent videos and articles 

Articles

Roadmap to (Truly) being a data-driven company, Combining Data Science, KPIs and Experimentation

Most often companies think they are data driven, however, being data driven is not just…
Videos

Data Hierarchy of Needs

In this article we share a video about understanding the data hierarchy of needs. The…
Videos

5 Step Visual Guide for Understanding Data Insights

In this article we share a video with a 5 step visual guide for understanding…
Articles

Data Lakes Vs Data Warehouses

FESSEX Consulting can help you accelerate or build from the ground up your “Big Data…

Contact us today for a FREE Discovery Call, to learn how we can help you with your next project.

Email: info@fessexconsulting.com

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