Why do companies like Amazon, Apple, Alibaba and Netflix succeed so effectively at engaging their consumers?
They have fully understood and embraced that the “new” marketplace is the Web. They don’t just collect massive amounts of consumer data to analyze, but they also run mathematical models in order to anticipate and predict what their consumers want.
Their operations are continuously improving the loop of data, analysis, hypothesis creation, experimentation, change, and refinement.
Yours should be as well.