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With media and entertainment sectors continuing to be whipped by winds of digital disruption, many industry execs believe they need to change the ways they’ve done business — or see their companies perish.

About 50% of M&E executives said their company cannot rely on traditional business models to survive the shifting landscapes, according to a new survey by consulting and professional services firm EY. Indeed, 34% of those surveyed indicated that their company will no longer exist in five years unless their business undergoes reinvention.

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