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How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that’s bigger than Black Friday and Cyber Monday combined

  • Singles’ Day has become the largest shopping day in the entire world, thanks to Chinese e-commerce giant, Alibaba.
  • Alibaba made $25 billion in just 24 hours on November 11, 2017 — that’s more than US Black Friday and Cyber Monday online sales combined.
  • The company was able to make this made-up holiday explode into a billion-dollar shopping extravaganza that rivals Amazon’s “Prime Day.”

Following is a transcript of the video.

25 Billion Dollars. That’s how much Alibaba, the Chinese e-commerce giant, made in just 24 hours on November 11, 2017.

That’s more than the total online US sales from both Black Friday and Cyber Monday. Combined.

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